eventricity Ltd

This is the website for eventricity Ltd, a company specialising in providing Products, Consultancy and Services for Event Driven Marketing (EDM).

We believe this is the most extensive and complete source of information on Event Driven Marketing (EDM) on the internet. Here you will find over 30 pages of detail, research and background data as well as information on our products and services. Please feel free to browse around and don't forget to check out our blog for even more information.

How to improve CRM response rates using Event Driven Marketing

Marketing campaigns in the banking sector have average response rates of 2%-5%. It doesn't matter which CRM tool you use - the response rates are the same. There has to be a better way with higher levels of Business value.

There is. It is called Event Driven Marketing.

Event Driven Marketing (EDM) is an approach that determines the correct time to contact a person (Customer Pull) instead of the typical direct marketing approach (Product Push). Banks who have successfully deployed Event Driven Marketing achieve average Customer response rates of between 20% and 50% for their campaigns. That’s 10 times more effective than normal CRM marketing. eventricity staff

eventricity can implement Event Driven Marketing linked to any CRM tool using our Event Library and Timeframe and Coffee applications.

If you want to know more about eventricity or Event Driven Marketing (sometimes called Event Based or Trigger Based marketing) and how it differs from targeted marketing, then follow the links within our site. You will discover how eventricity can help you obtain these same high levels of Customer response and satisfaction. You can also find a wealth of information in our Frequently Asked Questions.

Please note that to access some of the more detailed pages on this website you need to be Registered and to Login. This is a simple process and will only take a few seconds. Once you have input your details, we will send you a verification email which will then allow you free access from then on.

If you have any questions or would like to have a conversation about Event Driven Marketing, by all means email us on info(at)eventricity.biz or call +44 (0)1473 657777.

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EDM Infographic
EDM Case Studies
Results from using EDM
EDM research article
See our EDM blog
Event Driven Marketing
Where are you now?
Types of marketing
Event Driven Marketing
What is an Event?
About us
Products Overview
Proof of Business Value
EDM FAQ - things to know
A word on Data Quality
Press Releases
Privacy / Disclaimers
Contact us
Contact us
Our Partners
See our EDM blog
EDM group in LinkedIn.
Ask for a demo of our software