17 Feb 1to1 Impact Award
eventricity Ltd receives 1to1 Impact Award from 1to1 Media and Peppers & Rodgers for its project at Banca Antonveneta.
Jointly presented by 1to1 Media and Peppers & Rodgers consulting the awards are now in their fifth year. The 1to1 Impact Awards Program honours leading companies that have implemented effective and innovative customer strategies that have led to clear and quantifiable business results. Each winner was carefully chosen by a distinctive panel of judges and evaluated on the success of their strategic initiatives in four categories: Customer Strategy, Organizational Transformation, Technology Optimization and Executive Leadership.
In the category of Technology Optimisation, eventricity Ltd was nominated as being ‘One to watch’. To enter this award, eventricity provided details of the Event Driven Marketing project at Banca Antonveneta using our Timeframe and Coffee software.
Luca Nazzario, Head of CRM at Banca Antonveneta is convinced that the institution has taken the right steps to get ahead of its competition by using what it knows about its customers as soon as possible. “You don’t want to wait two weeks or a month to deal with your customers,” he says. “We have introduced speed and relevance into our relationships.”
“We had to learn to think about a new way of communication of surprising the customer,” Nazzario says. “The Event-Driven approach is also extremely cost-effective, as it uses insight the bank already has to identify those customers most in need of a new product or service.”
Mark Holtom, Director of eventricity Ltd, said, “We worked in conjunction with the Bank to try and help them achieve their need to communicate in a timely manner with relevant offers using our Timeframe and Coffee software.”
The text of the full article on the Banca Antonveneta project can be found at http://www.1to1media.com/View.aspx?DocID=29338.
Event Driven Marketing
Research has shown that the average response rates for campaigns using techniques such as segmentation, modelling and scoring are between 2% and 5%.
An Event Driven Marketing approach analyses the needs and actions of customers individually on a daily basis to determine when something significant has happened to them and that they require contact. This is termed Customer Pull instead of Product Push. The same research showed that average response rates for Event Driven campaigns typically range from 20% to 50%.
Timeframe and Coffee
Timeframe is an application designed for implementing Event Driven Marketing (EDM) in a Retail Bank. It is a pre-packaged application containing a data framework, a library of Events and all of the Business logic for the implementation of an Event Driven Marketing solution.
In its simplest form, Timeframe is an automated process which will take daily data feeds from a Bank, analyse them and produce a list of leads. These leads are Bank Customers to whom a significant Event has occurred within the last 12-24 hours.
Until now, implementing Event Driven Marketing has always been a bespoke effort requiring in the order of $1m and 12 months to complete. With Timeframe, a working solution can be delivered within a few weeks at a fraction of this price. “This approach dramatically reduces the risk and payback time for the Bank,” said Mark Holtom of eventricity.
Banca Antonveneta is one of the main banking groups in Italy with around £50 Billion in assets. Headquartered in Padova, it has over 10,000 staff in 1,000 branches throughout Italy.
More information on Banca Antonveneta can be found at:
eventricity Ltd is a UK based software developer and consultancy focussed on providing complete solutions for Event Driven Marketing.
More information on eventricity Ltd, Timeframe and Event Driven Marketing can be found at https://www.eventricity.biz or by emailing
Mark Holtom, eventricity Ltd
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