People often ask for examples of ‘Events’. You can see some elsewhere in this blog (see blogs around Jan 2010), but here is a nice one. The definition of an Event is something that triggers a significant change in the state of the Customer, either in fact or in their mind. These triggers can come from several sources, both internal...

In the previous blog I defined an Event as ‘something significant that has occurred to a specific individual today’ where the key words were individual, significant andtoday. The whole point of finding such significant Events is that this indicates that something has happened to the customer that changes their situation or state of mind and that this is absolutely the best...

Well, it has taken a lot longer than I anticipated getting this blog rolling, but now in the relative calm of the post Christmas break, I thought I would sit down with the last mince pie in one hand and try to set out some thoughts and ideas on Events and Event Driven Marketing. As stated in the objectives blog, we...