I got to thinking about the successes in Event Driven Marketing, and I remembered at least 5 other major EDM projects that had not delivered the proper results and withered away. I started to wonder why some projects deliver dramatically good results and others simply fail....

If you build it, they will come. OK, but “how many?” I hear you ask. Have a quick Google and see if you can find any real, concrete data on results obtained from marketing. It is scarcer than hen’s teeth. Of course there are lots of claims like “Increased by 50%” but what does this mean? If this was an increase from...

One of the arguments for Event Driven Marketing is the results that people speak of, typically presented by banks at conferences. You will hear stories of response rates that marketers only dream of. The problem is that a) the banks may not want to tell the whole story, and b) they only represent one or two banks. EDM can be fantastic,...