Data Strategy Awards

eventricity Ltd receives Highly Commended in the Data Strategy Awards 2005.

The winners of the Data Strategy Awards 2005 have been announced and eventricity has been awarded a “Highly Commended” in the award for the “Best use of Data in a Financial Institution” category for its project at Banca Antonveneta.

The awards were judged by a peer group of data professionals from client organisations and data service providers. The winners were announced at the Royal Lancaster Hotel, London, on the 25th October.

The Awards were created to recognise the contribution data experts make to the success of a business and to create a benchmark for best practices. The companies shortlisted have demonstrated the most innovative data management or analytical solutions available in the market.

Mark Holtom, Director of eventricity Ltd, said: “We are delighted to have achieved this recognition from our peers in the Marketing industry. Everyone in eventricity is very proud to have received this recognition and we feel it is a tribute to our continued focus and hard work in the area of Event Driven Marketing.”

To enter this award, eventricity outlined how they delivered an Event Driven Marketing solution using their Timeframe and Coffee software at Banca Antonveneta. They also described how this project delivered results that were over 5 times that of previous marketing efforts at the same time as delivering better metrics in terms response rates, customer and staff satisfaction.

More details of the Banca Antonveneta project can be seen in our previous press releases.

Event Driven Marketing

Research has shown that the average response rates for campaigns using techniques such as segmentation, modelling and scoring are between 2% and 5%.

An Event Driven Marketing approach analyses the needs and actions of customers individually on a daily basis to determine when something significant has happened to them and that they require contact. This is termed Customer Pull instead of Product Push. The same research showed that average response rates for Event Driven campaigns typically range from 20% to 50%.

Timeframe and Coffee

Timeframe is an application designed for implementing Event Driven Marketing (EDM) in a Retail Bank. It is a pre-packaged application containing a data framework, a library of Events and all of the Business logic for the implementation of an Event Driven Marketing solution.

In its simplest form, Timeframe is an automated process which will take daily data feeds from a Bank, analyse them and produce a list of leads. These leads are Bank Customers to whom a significant Event has occurred within the last 12-24 hours.

Until now, implementing Event Driven Marketing has always been a bespoke effort requiring in the order of $1m and 12 months to complete. With Timeframe, a working solution can be delivered within a few weeks at a fraction of this price. “This approach dramatically reduces the risk and payback time for the Bank”, said Mark Holtom of eventricity.

Banca Antonveneta is one of the main banking groups in Italy with around £50 Billion in assets. Headquartered in Padova, it has over 10,000 staff in 1,000 branches throughout Italy.

More information on Banca Antonveneta can be found at:

eventricity Ltd is a UK based software developer and consultancy focussed on providing complete solutions for Event Driven Marketing.

More information on eventricity Ltd, Timeframe and Event Driven Marketing can be found at or by emailing

Mark Holtom, eventricity Ltd
Tel: +44-7803-231-802

More information on the Data Strategy Awards can be found at:

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