14 May eventricity Ltd announces successful EDM project at Raiffeisen Bank Austria
eventricity Ltd announces the successful conclusion of an Event Driven Marketing Proof of Concept and sale of their Timeframe and Coffee application software at Raiffeisen Landesbank Lower Austria and Vienna.
“Event Driven Marketing is a strategic part of Raiffeisen Bank’s Customer marketing strategy. After a detailed analysis of the market and an in-depth RFP process, we found eventricity’s offer to be a clear winner for our needs,” said Dr. Josef Holböck, General Manager of Raiffeisen Analytics Ltd.
“We are proud to have been chosen by Raiffeisen for their EDM project. Our selection in preference to our competitors IBM/Unica, SAS and Teradata, is a strong endorsement of our software, expertise and approach,” said Mark Holtom, director of eventricity Ltd.
Raiffeisen Bank Project
In serving customers’ needs, timing and reactivity were seen as key issues and for this reason Raiffeisen Bank decided to implement Event Driven Marketing (EDM) in its customer contact approach. They selected eventricity as a company experienced in delivering EDM solutions into banking. Using eventricityâ€™s Timeframe and Coffee, the Bank was able to implement their initial EDM solution in 3 months.
“Raiffeisen banking group is the biggest retail bank in Austria and is positioned as the ‘Advisor bank’. In today’s financial climate, the focus on retail banking plus the strengthening of our relationship with our customers and the most economical use of our resources is critical. We feel that Event Driven Marketing is a key technology supporting the Bank’s marketing direction and image,” said Dr. Hanreich, Director of Marketing for Raiffeisen Bank. “If an event happens it helps us be relevant and more timely in our communications to customers”.
“We wanted to offer personalised banking and we needed to be able to move and react more quickly. Not in months but in days or sometimes even in hours,” said Holböck. “We will now supply our sales force with leads on a daily basis for those customers who need to be contacted that day”. “Raiffeisen has been tremendously pleased with the performance and results of this collaboration”, said Hanreich. “We knew that eventricity had the industry knowledge, software and experience necessary for this project, but the results have surpassed our expectations.”
“We wanted to offer personalised banking and we needed to be able to move and react more quickly. Not in months but in days or sometimes even in hours,” said Holböck. “We will now supply our sales force with leads on a daily basis for those customers who need to be contacted that day. Now that the software is installed and running, our next steps are to implement more and different Events.”