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As discussed in the previous post, I believe Banks are Service based rather than Product sales organisations. The problem is that historically Banks have set up their marketing based on selling Products rather than providing Services. Product based marketing is about finding people for your product. The product approach lacks the key element of Timing. Using statistics, I can safely say...

Each product that a bank sells will be used many times by their customers. For example the sale of a credit card can result in usage 100, 200, or even more times a year. Each of these is the customer making use of the service provided by the credit card. That’s hundreds of opportunities for service based on a single...