• All
  • Awards
  • Events
  • Marketing
  • News
  • Press Release
  • Statistics & data

In its simplest form, traditional campaign management is the matching of lists of people to products or services to be delivered through a channel. Following this, the timing, planning and scheduling of campaigns is based on when a Bank wants to communicate with their customers with regard to particular products, eg. If it’s January then it must be a Mortgage campaign,...