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Event Driven Marketing is the approach which determines exactly the right time to communicate with a customer (when they have a need, rather than when you want to push a product). Doing this is not easy, but the rewards of such an approach are great....

If you build it, they will come. OK, but “how many?” I hear you ask. Have a quick Google and see if you can find any real, concrete data on results obtained from marketing. It is scarcer than hen’s teeth. Of course there are lots of claims like “Increased by 50%” but what does this mean? If this was an increase from...