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I was asked by a Bank recently if we had an ‘Event engine’ that could handle and process 200,000 ‘Events’ per second. It seems that they are interested in Event Driven Marketing and we have had some discussion about this, but they are receiving advice from a leading consultant, who told them this would be a minimum requirement for implementing Event...

In the previous post I outlined the similarities between diamond mining and current marketing approaches. In essence the idea is that using techniques like clustering and modelling to refine data into manageable amounts for analysis are fine but modern technology allows the processing of all data, which means you can find all of the diamonds not just those in your...

One of the arguments for Event Driven Marketing is the results that people speak of, typically presented by banks at conferences. You will hear stories of response rates that marketers only dream of. The problem is that a) the banks may not want to tell the whole story, and b) they only represent one or two banks. EDM can be fantastic,...