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In the previous post I outlined the similarities between diamond mining and current marketing approaches. In essence the idea is that using techniques like clustering and modelling to refine data into manageable amounts for analysis are fine but modern technology allows the processing of all data, which means you can find all of the diamonds not just those in your...

OK. Imagine that there was this huge mountain of coal and I told you that somewhere in this coal there were diamonds and that you had to find them. Well the dumb thing to do would be to sift this mountain lump by lump, so you would need a strategy right? The smart guy might split the mountain into areas and then...

Well, it has taken a lot longer than I anticipated getting this blog rolling, but now in the relative calm of the post Christmas break, I thought I would sit down with the last mince pie in one hand and try to set out some thoughts and ideas on Events and Event Driven Marketing. As stated in the objectives blog, we...

eventricity ltd announces Customer Equity Solutions as new partner in India. Cequity’s CEO, S. Swaminathan said, "We believe that Event Driven Marketing is a key technology for creating a superior Customer Experience approach to business. Further that with the ongoing growth in the Indian economy, the timing is just right for release into our market"....

Press Release 3rd April 2007 eventricity ltd recognised by Gartner as key supplier for Event Driven Marketing. At eventricity, we are very proud to be acknowledged by Gartner as a main provider of Event Trigger Marketing solutions alongside 5 of the major players in the CRM marketplace (Harte-Hanks, SAS, SSA, Teradata and Unica). "To be considered alongside the biggest names in the CRM...

eventricity Ltd receives Innovation Award for its project at Banca Antonveneta at the glittering Buckinghamshire Ambassadors Awards hosted by TV personality Johnny Ball at the Crowne Plaza Hotel, Marlow last night....

eventricity Ltd Announces the release of Timeframe and Coffee application software for Event Driven Marketing (EDM) Following successful Bank trials, UK based software provider, eventricity Ltd, has today announced that its flagship Business Software applications, Timeframe and Coffee, have been made available for general release....