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The common marketing mantra is that we should offer the Right Product to the Right Customer at the Right Time.So to do this we developed traditional Product based marketing in which there are three main steps; decide on the product, find the leads and communicate....

I was asked by a Bank recently if we had an ‘Event engine’ that could handle and process 200,000 ‘Events’ per second.It seems that they are interested in Event Driven Marketing and we have had some discussion about this, but they are receiving advice from a leading consultant, who told them this would be a minimum requirement for implementing Event...

In the previous post I outlined the similarities between diamond mining and current marketing approaches. In essence the idea is that using techniques like clustering and modelling to refine data into manageable amounts for analysis are fine but modern technology allows the processing of all data, which means you can find all of the diamonds not just those in your...

OK. Imagine that there was this huge mountain of coal and I told you that somewhere in this coal there were diamonds and that you had to find them.Well the dumb thing to do would be to sift this mountain lump by lump, so you would need a strategy right?The smart guy might split the mountain into areas and then...

As discussed in the previous post, I believe Banks are Service based rather than Product sales organisations. The problem is that historically Banks have set up their marketing based on selling Products rather than providing Services.Product based marketing is about finding people for your product. The product approach lacks the key element of Timing. Using statistics, I can safely say...

Well, it has taken a lot longer than I anticipated getting this blog rolling, but now in the relative calm of the post Christmas break, I thought I would sit down with the last mince pie in one hand and try to set out some thoughts and ideas on Events and Event Driven Marketing. As stated in the objectives blog, we...

eventricity ltd announces Customer Equity Solutions as new partner in India.Cequity’s CEO, S. Swaminathan said, "We believe that Event Driven Marketing is a key technology for creating a superior Customer Experience approach to business. Further that with the ongoing growth in the Indian economy, the timing is just right for release into our market"....

eventricity ltd reviewed by Raab as key supplier for Event Driven Marketing.David Raab is President of Client X Client, a technology and consulting firm that helps companies understand and improve how they treat their customers. He writes monthly columns for DM News and DM Review and speaks frequently at industry events.The link to his review can be found here...