Do you use a specialist CRM marketing tool in order to choose which customer to contact and which product and services to offer?
This method of CRM marketing is based around pushing products to customers based on a statistical assessment of their likelihood to accept an offer
Do you market to customers as individuals? Only contacting them when they have a need, not when they score well or when you want to sell something?
Do you analyse their needs on a daily basis in order to determine the optimum time to offer a product or service?