Marketing campaigns in the banking sector have average response rates of 2%-5%.
It doesn’t matter which CRM tool you use – the response rates are the same. There has to be a better way with higher levels of Business value.
It is called Event Driven Marketing.
Event Driven Marketing (EDM) is an approach that determines the correct time to contact a person (Customer Pull) instead of the typical direct marketing approach (Product Push). Banks who have successfully deployed Event Driven Marketing achieve average Customer response rates of between 20% and 50% for their campaigns. That’s 10 times more effective than normal CRM marketing.
If you want to know more about eventricity or Event Driven Marketing (sometimes called Event Based Marketing or Trigger Based marketing) and how it differs from targeted marketing, then follow the links within our site. You will discover how eventricity can help you obtain these same high levels of Customer response and satisfaction. You can also find a wealth of information in our Frequently Asked Questions.